Ad campaign of the time included a war hero who happened to be a sports hero, too.
The Moxie Boy wants to make sure you drink Moxie.
To tell you the truth, I was not big on Moxie as a kid. It is an acquired taste.
Stuff about me
My name is Keith Michaud and this is “Letters From Away,” a blog written by a Mainer living outside the comfortable and sane confines of New England. The blog is intended for Mainers, whether they live in the Pine Tree State or beyond, and for anyone who has loved ’em, been baffled by ’em or both. Ayuh, I am “from away.” Worse still, I live on the Left Coast – in California. Enjoy! Or not. Your choice.
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Letters From Away 
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