Pun for the road may keep drivers from being distracted | Portland Press Herald

BY STAFF WRITER

Unlike some states, Maine can take a witty approach to highway safety.

Danger lurks around every corner when you’re whizzing along behind the wheel at 70 mph. Road safety is no laughing matter.

Then from around the next bend in the road, it appears – 12 feet high and flashing in yellow LEDs. A state-sponsored dad joke.

“GET YOUR HEAD … OUT OF YOUR APPS”

Along Interstate 295, electronic roadside signs sponsored by the state Department of Transportation have been doling out gentle reminders, good advice and pun-filled witticisms, all while hewing to the usually drab responsibility of reinforcing road safety expectations.

Read the rest of this story by Matt Byrne.

Leave a comment